Senior Digital Marketing Analyst

Shaveesha Rodrigo

Driving growth through creative campaigns & data insights

Google Ads • Social Media • SEO & SEM • Analytics • Content Strategy

Battaramulla, Sri Lanka · eMarketing Eye

10+

Google Ads Clients

8+

Social Media Brands

4+

Marketing Channels

Sri Lanka

Based in

About Me

Hi, I'm Shaveesha Rodrigo — a passionate digital marketing professional based in Battaramulla. With a strong foundation in both technology and marketing, I thrive on crafting strategies that blend creativity with measurable results.

I'm a proud alumna of Visakha Vidyalaya, and I hold a BSc (Hons) in Information Technology with a specialization in Interactive Media from SLIIT. I'm currently advancing my academic journey with an MSc in Marketing Management at APIIT.

At eMarketing Eye, I work as a Senior Digital Marketing Analyst, leading multi-channel campaigns, optimizing performance through data, and delivering impact-driven solutions for brands across Sri Lanka and beyond.

Google Ads

Google Analytics

Tag Manager

Social Media

SEO & SEM

Email Marketing

Services

Core capabilities I bring to brands at eMarketing Eye and beyond.

01

Google Ads & SEM

Search and display campaigns for hospitality, finance, automotive, healthcare, and retail brands across Sri Lanka.

02

Social Media Marketing

End-to-end social strategy, content planning, and performance optimization for consumer and B2B brands.

03

SEO Strategy

Search visibility improvements aligned with content goals, keyword intent, and measurable organic growth.

04

Email Campaigns

Targeted email marketing flows designed to nurture leads, retain customers, and drive conversions.

05

Content Strategy

Creative direction and messaging frameworks that connect brand stories with audience needs.

06

Google Analytics & GTM

Tracking setup, event configuration, and reporting to turn campaign data into clear next steps.

07

Meta Ads

Paid social campaigns via Meta Ads Manager with audience targeting and performance monitoring.

08

Campaign Reporting

Transparent, data-led reporting that shows what's working and where to optimize spend.

Campaign Highlights

A snapshot of the brands, channels, and industries I've worked across at eMarketing Eye.

0+

Google Ads Clients

0+

Social Media Brands

0+

Marketing Channels

0+

Industries Served

ROAS Trend

Channel Performance

Skills & Tools

The platforms and tools I use daily to drive performance and deliver insights.

Google Ads
Google Analytics
Google Tag Manager
Meta Ads Manager
SEO & SEM
Social Media
Email Marketing
Content Strategy
Campaign Analytics

Experience

My professional journey across digital marketing, technology, and education.

Present

Senior Digital Marketing Analyst

eMarketing Eye

Lead multi-channel digital campaigns across Google Ads, social media, email, and content. Optimize performance through data insights and deliver impact-driven marketing solutions for diverse clients.

In Progress

MSc in Marketing Management

APIIT

Advancing expertise in strategic marketing, consumer behaviour, and data-driven brand growth at postgraduate level.

Completed

BSc (Hons) Information Technology

SLIIT — Interactive Media

Built a strong technical foundation in interactive media, digital systems, and creative technology alongside marketing applications.

Education

Secondary Education

Visakha Vidyalaya

Alumna of one of Sri Lanka's leading schools, where academic discipline and creative confidence were first nurtured.

Featured Projects

Case studies showcasing strategy, execution, and results that speak for themselves.

10+ ClientsMulti-IndustrySearch & Display

Google Ads Portfolio

Objective

Drive qualified leads and conversions for brands across hospitality, finance, automotive, and healthcare.

Strategy

Built and managed search campaigns with audience targeting, bid optimization, and conversion tracking tailored to each client's goals.

Results

Delivered Google Ads campaigns for Homelands Group, Oceana Wadduwa, Fairway Colombo, Indra Traders, Conch Tours, IJSE, Sheers, California Executive Care Services, Vasan Eye Care Hospital, and Dimo.

8+ BrandsContent StrategyEngagement Growth

Social Media Marketing

Objective

Grow brand presence, engagement, and community trust across key social platforms.

Strategy

Developed channel-specific content calendars, creative direction, and performance-led posting strategies for consumer and corporate brands.

Results

Managed social media for Homelands Skyline, Siyapatha Finance, Indra Traders, Vasan Eye Care Hospital, Abans Solar, Foton Sri Lanka, Gihans Food, and Daiki Axis.

Email MarketingVideo ProductionBrand Storytelling

Email & Video Campaigns

Objective

Support brand storytelling and lead nurturing through email and visual content.

Strategy

Executed email marketing campaigns and coordinated video production to strengthen campaign narratives and audience connection.

Results

Led email marketing for Quote and Print and supported video shoot production for Vasan Eye Care Hospital.

Clients & Brands

A selection of brands I've supported across Google Ads, social media, email, and video campaigns.

Google Ads

10 clients handled

Homelands GroupOceana WadduwaFairway ColomboIndra TradersConch ToursIJSESheersCalifornia Executive CareVasan Eye CareDimo

Social Media

8 clients handled

Homelands SkylineSiyapatha FinanceIndra TradersVasan Eye CareAbans SolarFoton Sri LankaGihans FoodDaiki Axis

Email & Video

2 clients handled

Quote and PrintVasan Eye Care Hospital

Let's Grow Together.

Ready to grow your brand? Reach out — I'd love to hear about your next campaign.