Senior Performance Marketing Strategist

Shaveesha Rodrigo

Shaveesha RodrigoSenior Performance Marketing Strategist in Battaramulla, Sri Lanka. Google Ads, social media, SEO, and performance marketing portfolio.

Driving growth through creative campaigns & data insights

Google Ads • Social Media • SEO • Web Design & Development • Analytics • Content Strategy

Battaramulla, Sri Lanka

10+

Google Ads Clients

8+

Social Media Brands

6+

Marketing Channels

Sri Lanka

Based in

About Shaveesha Rodrigo

Hi, I'm Shaveesha Rodrigo — a passionate digital marketer and Senior Performance Marketing Strategist with a background that blends technology and marketing.

I hold a BSc (Hons) in Information Technology with a specialization in Interactive Media from SLIIT, and an MSc in Marketing Management from Staffordshire University.

My expertise spans performance marketing, digital strategy, analytics, and campaign optimization, helping brands achieve measurable growth through data-driven marketing solutions. I'm passionate about combining creativity with strategic thinking to deliver impact for both local and global markets.

Shaveesha Rodrigo, Senior Performance Marketing Strategist — professional headshot

Services

01

Google Ads

Search and display campaigns for hospitality, finance, automotive, healthcare, and retail brands across Sri Lanka.

02

Social Media Marketing

End-to-end social strategy, content planning, and performance optimization for consumer and B2B brands.

03

SEO Strategy

Search visibility improvements aligned with content goals, keyword intent, and measurable organic growth.

04

Email Campaigns

Targeted email marketing flows designed to nurture leads, retain customers, and drive conversions.

05

Content Strategy

Creative direction and messaging frameworks that connect brand stories with audience needs.

06

Google Analytics & GTM

Tracking setup, event configuration, and reporting to turn campaign data into clear next steps.

07

Meta Ads

Paid social campaigns via Meta Ads Manager with audience targeting and performance monitoring.

08

Campaign Reporting

Transparent, data-led reporting that shows what's working and where to optimize spend.

Campaign Highlights

A snapshot of the brands, channels, and industries I've worked across.

0+

Google Ads Clients

0+

Social Media Brands

0+

Marketing Channels

0+

Industries Served

Skills & Tools

The platforms and tools I use daily to drive performance and deliver insights.

Google Ads Platform
Google Analytics
Google Tag Manager
Meta Ads Manager
LinkedIn Ads Manager
TikTok Ads Manager
Snapchat Ads Manager
MailChimp
Campaign Analytics

Experience

My professional journey across digital marketing, performance, and leadership.

Oct 2025 — Present

Senior Performance Marketer

Web Lankan

Lead performance marketing initiatives across paid search and digital channels, driving measurable growth for client accounts.

Apr 2025 — Sep 2025

Senior Digital Marketing Analyst

eMarketingEye

Led multi-channel campaigns, optimized performance through data insights, and delivered impact-driven solutions for diverse clients.

Aug 2024 — Apr 2025

Senior Digital Marketing Executive

Web Lankan

Managed digital marketing accounts, advertising strategy, and client performance across multiple industries.

Dec 2023 — Aug 2024

Digital Marketing Executive

Web Lankan

Executed digital campaigns, supported account management, and contributed to advertising and growth initiatives.

Jun 2023 — Dec 2023

Search Engine Optimization Executive

Imperial Edutech

Improved search visibility, supported SEO strategy, and collaborated on digital growth projects.

Jul 2023 — Nov 2023

Member Committee Vice President — Outgoing Global Exchanges

AIESEC in Kuwait

Led global exchange initiatives, project management, and cross-cultural team collaboration in a remote capacity.

May 2022 — May 2023

Client Manager

Ladder Global

Managed client relationships, presentations, and communication throughout internship engagements.

Jan 2023 — Feb 2023

Intern

RSM International School

Supported project coordination and teamwork initiatives during an on-site internship in India.

Feb 2022 — Jan 2023

Local Committee Vice President for oGV

AIESEC in SLIIT

Led outgoing global volunteer programs, presentations, and student engagement at SLIIT.

Education

Jul 2024 — Oct 2025

MSc in Marketing Management

University of Staffordshire

Merit

2020 — 2024

BSc (Hons) in Information Technology

SLIIT

Specialization in Interactive Media

2006 — 2019

Secondary Education

Visakha Vidyalaya Colombo

Clients & Brands

Brands I've supported across Google Ads, social media, SEO, web development, and more.

Google Ads

12 clients handled

Homelands GroupOceana WadduwaFairway ColomboIndra TradersConch ToursIJSESheersCalifornia Executive CareVasan Eye CareDimoZhongtong BusCinnamon Hotels & Resorts

Social Media

9 clients handled

Homelands SkylineSiyapatha FinanceIndra TradersVasan Eye CareAbans SolarFoton Sri LankaGihans FoodDaiki AxisCinnamon Hotels & Resorts

SEO

1 clients handled

Mr. Tulip

Web Design & Development

2 clients handled

IPN Ceylon QuartzArtisans Touch

Email & Video

2 clients handled

Quote and PrintVasan Eye Care Hospital

Swipe to browse client categories

Let's Grow Together.

Ready to grow your brand? Reach out — I'd love to hear about your next campaign.